Is the $20 AI Subscription Era Over?
For the last three years, $20 a month has been the magic number. Claude Pro, ChatGPT Plus, Gemini Advanced, Copilot Pro, Cursor Pro - all twenty dollars, all clearly priced to anchor against Netflix rather than against enterprise software. That anchor is cracking. The labs are burning cash on inference for power users, the frontier models cost more per token than they did a year ago, and agent tools like Claude Code and Codex are consuming ten to a hundred times the compute a chat session does. Something has to give. ...